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Ben Shapiro has a new gold company.
After promoting Birch Gold Group for nearly a decade, the conservative commentator and Daily Wire co-founder is now endorsing GoldenCrest Metals, a boutique precious metals dealer that helps customers purchase physical gold and silver or establish self-directed precious metals IRAs.
GoldenCrest Metals is not appearing solely on The Ben Shapiro Show. The company has also sponsored other programs within the Daily Wire network, making this a broader advertising relationship rather than a single promotional appearance.
For Daily Wire listeners who have heard Shapiro discuss inflation, government spending and physical gold for years, the change raises an obvious question:
Why did Ben Shapiro switch gold companies?
What Is Ben Shapiro’s New Gold Company?
Ben Shapiro’s new gold company is GoldenCrest Metals.
GoldenCrest Metals helps individuals purchase physical gold and silver directly. It also works with retirement savers interested in holding eligible precious metals inside a self-directed individual retirement account, commonly known as a gold IRA.
Shapiro introduced the company to his audience by discussing the importance of incentives in financial transactions.
“Whenever I’m making an important financial decision, I have to ask that question because incentives matter,” Shapiro said in his GoldenCrest endorsement.
Once someone decides to explore physical gold, Shapiro explained, the next decision is choosing a company they can trust.
“What stands out about GoldenCrest is that they are a boutique firm, not a giant call center,” Shapiro said. “They believe in transparent pricing, straightforward service, and widely recognized gold and silver products, not gimmicks or hard sales tactics.”
The full endorsement video can be found on YouTube:
Current episodes of The Ben Shapiro Show identify GoldenCrest Metals as a sponsor and promote a complimentary Gold and Silver Info Kit, portfolio review and an offer of up to $25,000 in free silver on qualifying purchases.
Visit GoldenCrest Metals' Website to Learn More.
Did Ben Shapiro Leave Birch Gold?
Shapiro previously endorsed Birch Gold Group.
That relationship began in 2016, when Birch Gold became an early advertiser with Shapiro and The Daily Wire. Happy Hour Media, the agency that connected the two brands, describes Birch Gold as the first advertiser of The Daily Wire.
Over the following years, Birch Gold became closely associated with The Ben Shapiro Show. Shapiro promoted the company during advertisements and discussed gold, inflation, monetary policy and retirement diversification with Birch Gold representatives.
Birch Gold continued to identify Ben Shapiro as one of its endorsers on its own website.
The move to GoldenCrest therefore represents more than an ordinary sponsor rotation. Shapiro is changing precious metals companies after a relationship that lasted for almost 10 years.
It also gives GoldenCrest immediate visibility among an audience that already understands the basic case for owning physical precious metals.
Is GoldenCrest Metals a Daily Wire Partner?
GoldenCrest Metals is now sponsoring programming within the Daily Wire media network.
The relationship includes The Ben Shapiro Show, but the company’s Daily Wire presence appears to extend beyond Shapiro. GoldenCrest promotions have also appeared across other network programming, including shows associated with Michael Knowles.
Apple Podcasts describes The Daily Wire as the home of The Ben Shapiro Show, The Michael Knowles Show, Morning Wire, The Matt Walsh Show and several other conservative podcasts. Recent Daily Wire podcast listings have included GoldenCrest sponsor information and its free-silver promotion.
An endorsement by Shapiro gives GoldenCrest a high-profile spokesperson. A wider sponsorship presence across the Daily Wire network gives the company repeated access to one of the largest audiences in conservative political media.
Many Daily Wire listeners are already concerned about subjects that commonly lead patriotic Americans to consider precious metals, including:
- Federal debt and deficit spending
- Inflation and declining purchasing power
- Central bank policy
- Economic and geopolitical uncertainty
- Retirement security
- Distrust of large financial institutions
GoldenCrest is entering a market in which the audience does not necessarily need to be introduced to gold for the first time. Many listeners may already be considering whether to purchase precious metals and are instead deciding which company to contact.
Why Did Ben Shapiro Choose GoldenCrest Metals?
Shapiro’s endorsement emphasizes GoldenCrest’s boutique business model, transparent pricing and focus on recognizable precious metals products.
According to Shapiro, GoldenCrest is intended to provide an alternative to large gold-company call centers and aggressive sales operations.
The company was founded by Rich Jacoby, who spent more than two decades working in the precious metals industry.
During that time, Jacoby saw customers exposed to high-pressure sales methods and other practices he believed often worked against their interests.
He founded GoldenCrest to offer an alternative centered on transparent pricing, straightforward guidance and a lower-pressure customer experience.
Shapiro summarized Jacoby’s goal in three phrases:
“Fair pricing, honest guidance, no games.”
Those promises address some of the most important concerns consumers should have when selecting a gold dealer.
The spot price of gold is publicly available, but consumers do not purchase most physical products at the spot price. Dealers charge a premium that covers fabrication, acquisition, operations and profit.
The size of that premium can vary significantly depending on the dealer and the product being recommended.
A transparent company should be willing to explain:
- The current value of the metal
- The retail price of the product
- The premium charged above the metal value
- The difference between the purchase and resale price
- Any account, custodian or storage fees
- The terms of promotional offers
Shapiro’s endorsement suggests that GoldenCrest wants to compete by making those costs easier for customers to understand.
Request Your Free Gold IRA Guide from GoldenCrest Metals Today.
What Is a Gold IRA?
A gold IRA is a self-directed individual retirement account that can hold certain physical precious metals.
It is not a separate type of tax treatment. Depending on how the account is established, a precious metals IRA may use a traditional or Roth IRA structure.
The primary difference is the type of asset held inside the account.
Instead of limiting the retirement account to conventional assets such as mutual funds, stocks or bonds, a self-directed IRA may hold certain alternative assets, including qualifying gold, silver, platinum and palladium products.
A typical gold IRA transaction involves several parties:
The precious metals dealer: The company selling the gold or silver.
The IRA custodian: The regulated financial institution responsible for administering the account and handling required reporting.
The depository: The facility responsible for storing the physical metals owned by the IRA.
The metals generally must meet federal eligibility requirements and be held through an approved custody and storage arrangement.
GoldenCrest says it specializes in helping investors understand how physical gold and silver may be held inside qualified retirement accounts.
The company says its representatives work individually with investors to explain the available options and determine whether a precious metals IRA fits their broader retirement strategy.
Claim Your Free Gold IRA Guide from GoldenCrest Metals.
How Does a GoldenCrest Gold IRA Work?
Although individual transactions can vary, opening a gold IRA through a precious metals company generally follows several basic steps.
1. Request information
The customer first speaks with a GoldenCrest representative or requests the company’s free educational material or Gold IRA kit.
This initial conversation should explain how self-directed IRAs work, what metals may be purchased, what fees may apply and how the rollover process is handled.
2. Establish a self-directed IRA
If the customer decides to move forward, GoldenCrest helps opens an account with a self-directed IRA custodian.
The custodian administers the retirement account, processes transactions and prepares the required tax reporting. The dealer and custodian are separate participants in the transaction.
3. Fund the account
The customer may transfer funds from an existing IRA or roll over money from an eligible former-employer retirement plan.
Possible funding sources may include:
- Traditional IRAs
- SEP IRAs
- SIMPLE IRAs
- Former-employer 401(k) plans
- 403(b) plans
- Certain governmental retirement plans
- Thrift Savings Plan accounts, when eligible
Eligibility depends on the type and current status of the retirement account. Consumers should confirm the rules with the custodian and a qualified tax professional.
4. Select eligible metals
The Customer chooses gold or silver products that meet the requirements for inclusion in an IRA.
Not every gold coin is IRA eligible. Collectibles, jewelry and many rare coins generally do not qualify.
5. Store the metals at a depository
The purchased metals are shipped to the account’s approved storage facility.
Gold held inside an IRA generally should not be delivered to the account owner for personal storage. Taking possession may be treated as a taxable distribution and could create additional penalties when the account holder is younger than the applicable retirement age.
Related: Home Storage Gold IRA? Don't Do It
Can You Buy Physical Gold Without an IRA?
GoldenCrest also assists customers who want to purchase physical gold and silver outside a retirement account.
This may be a more appropriate option for someone who wants direct possession of the metals and does not need the tax structure of an IRA.
With a direct purchase, the customer buys coins or bars using personal funds. The metals may then be delivered to the customer or placed into private storage.
Direct ownership avoids annual IRA custodian fees and retirement-account rules, but it creates other considerations.
The owner becomes responsible for:
- Secure storage
- Insurance
- Recordkeeping
- Future resale
- Tax reporting when the metals are sold
A direct precious metals purchase and a gold IRA can provide exposure to the same underlying metal, but they are not interchangeable.
The better structure depends on the customer's objectives, tax situation and preferred level of control.
Visit GoldenCrest Metals' Website.
Why Recognizable Gold and Silver Products Matter
Shapiro specifically highlighted GoldenCrest’s focus on widely recognized gold and silver products.
This is an important detail because precious metals products can carry very different premiums.
Government-minted bullion coins and recognized bars are generally easier to compare across dealers. A buyer can request prices for the same product from several companies and see whether one dealer is charging significantly more.
Examples of widely recognized bullion products may include:
- American Gold Eagles
- American Gold Buffalos
- Canadian Gold Maple Leafs
- American Silver Eagles
- Canadian Silver Maple Leafs
- Recognized gold and silver bars
Specialty or supposedly exclusive coins can be more difficult to evaluate.
A dealer might emphasize a coin’s limited production, design, grading or alleged scarcity. Those features may be used to justify a much higher price than the value of the underlying gold or silver.
When the customer later sells, another dealer may value the product primarily for its metal content.
That can leave the customer with a substantial loss even when the market price of gold has not declined.
Recognizable bullion does not eliminate premiums or guarantee a profitable purchase. It generally makes pricing and resale value easier to understand.
Questions to Ask GoldenCrest Before Opening a Gold IRA
Ben Shapiro’s endorsement may give consumers a reason to consider GoldenCrest, but it should not replace due diligence.
Before transferring retirement funds or purchasing physical metals, ask the company for a written, itemized quote.
What is the premium above spot?
Ask for the current market value of the metal and the exact price GoldenCrest is charging.
The difference is the dealer premium.
What is the immediate buyback price?
Ask what GoldenCrest would pay to repurchase the same metals on the same day.
This reveals the initial spread the customer must overcome before the transaction becomes profitable.
What are the annual fees?
Gold IRAs may carry custodian, storage and transaction fees.
Find out whether those charges are fixed or based on the account value.
Are the storage fees promotional?
Some gold companies cover account or storage fees for an introductory period.
Ask what the investor will pay after the promotion ends.
Where will the metals be stored?
Obtain the name of the depository, the type of storage being used and details about insurance. Some of the larger Gold IRA depositories include Delaware Depository, International Depository Services (IDS), and Brinks.
Is the storage segregated?
Segregated storage generally keeps a customer’s metals separately identified. Non-segregated or commingled storage may hold equivalent products together with metals owned by other customers.
Which products are being recommended?
Ask why each particular coin or bar is appropriate.
Be cautious when a salesperson discourages widely recognized bullion in favor of much higher-priced specialty coins without clearly explaining the difference in premiums and resale value.
Is there a written buyback policy?
A buyback policy can make liquidation more convenient, but buyers should understand whether the company guarantees to repurchase metals and how its offer will be calculated.
Claim Your Free Gold Buyer's Guide from GoldenCrest Metals.
Does Ben Shapiro Own GoldenCrest Metals?
There is no indication that Ben Shapiro owns GoldenCrest Metals.
Shapiro is endorsing the company through a sponsorship and advertising relationship.
GoldenCrest was founded by Rich Jacoby and operates independently from Shapiro and The Daily Wire.
This distinction is important because the phrase “Ben Shapiro’s gold company” is usually used by consumers searching for the precious metals dealer he currently promotes. It does not necessarily mean Shapiro owns or manages that company.
Consumers should treat the endorsement as advertising and independently evaluate the products, pricing and services being offered.
Is GoldenCrest Metals Only Advertising With The Daily Wire?
GoldenCrest’s Daily Wire relationship is part of a larger period of growth for the company.
The company has also expanded into other national radio and podcast programming, including sponsorships connected to The Why Files, Bloomberg, The Jeremy Herrell Show (LFA-TV), and financial media audiences.
Those additional placements show that GoldenCrest is working to become a nationally recognized precious metals brand.
However, the Ben Shapiro and Daily Wire partnership remains particularly important because of the audience involved and Shapiro’s history in the gold industry.
For nearly a decade, many listeners associated Shapiro’s gold commentary with Birch Gold.
GoldenCrest is now becoming the company introduced to that same audience when Shapiro discusses physical precious metals.
Why Gold Companies Advertise to Conservative Audiences
Gold companies have maintained a strong presence in conservative media for many years.
The overlap is not accidental.
Conservative political programs frequently discuss:
- Government spending
- The national debt
- Inflation
- Currency depreciation
- Federal Reserve policy
- Bank stability
- Economic independence
- Retirement protection
These subjects naturally create interest in assets that exist outside the conventional paper financial system.
Physical gold is not issued by a government, does not represent a corporate debt and cannot be digitally created by a central bank.
Those qualities make it attractive to Americans who are concerned about the long-term value of the dollar or the stability of financial institutions.
Gold still carries risks.
Its price can fall. It does not produce income. Physical ownership involves storage and insurance costs, while gold IRAs add custodian and depository expenses.
The argument for owning some gold is therefore separate from the question of how much to own and which dealer to use.
How Much Should You Put in a Gold IRA?
There is no single allocation that is appropriate for every situation.
The right amount depends on factors such as:
- Age
- Retirement timeline
- Income needs
- Existing investments
- Risk tolerance
- Liquidity needs
- Tax situation
- Overall financial objectives
Precious metals are often presented as a diversification asset rather than a complete retirement strategy.
Placing an excessive portion of retirement savings into gold can create concentration risk, just as concentrating everything in stocks, real estate or cryptocurrency can.
Retirement savers should be skeptical of anyone who uses fear or urgency to recommend moving most or all retirement assets into precious metals.
A reputable dealer should be willing to give a prospective customer time to review written information, compare alternatives and consult independent professionals.
Is GoldenCrest Metals Worth Considering?
GoldenCrest Metals may be worth considering for Americans who want to compare precious metals dealers or learn more about gold IRAs.
The company’s appeal, as presented by Shapiro, is based on several points:
- A boutique customer-service model
- A no-pressure sales environment
- Transparent pricing
- Recognizable gold and silver products
- One-on-one guidance
- Assistance with direct purchases and self-directed IRAs
Those claims should be tested during the sales process.
Consumers should compare GoldenCrest’s quote with offers from at least two other reputable dealers. The comparison should involve the same or similar products, not unrelated coins carrying different premiums.
The most important questions are not whether a buyer recognizes the spokesperson or likes the company’s advertising.
The important questions are:
What exactly is being sold?
How much does it cost compared with the metal value?
What fees will apply?
How much will the buyer receive when the metals are sold?
Final Thoughts on Ben Shapiro’s New Gold Company
Ben Shapiro’s move from Birch Gold to GoldenCrest Metals represents a significant change in the precious metals advertising market.
His previous gold-company relationship lasted for nearly a decade and became one of the most familiar sponsorships in conservative media.
GoldenCrest is now being introduced as Shapiro’s preferred precious metals company, with the relationship extending across programming within the Daily Wire network.
According to Shapiro, GoldenCrest stands out because it offers a boutique experience, transparent pricing, recognizable precious metals products and an alternative to high-pressure sales tactics.
That positioning addresses legitimate concerns within the gold industry.
Still, an endorsement should be the beginning of a gold buyer's research, not the end.
Anyone considering GoldenCrest should obtain itemized pricing, compare competing dealers, examine the buyback spread and understand every custodian and storage fee before transferring retirement funds.
Shapiro began his endorsement by asking who benefits from a financial decision.
Gold buyers should ask the same question at every stage of the process.
Request Information From GoldenCrest Metals
Ben Shapiro listeners can request GoldenCrest’s complimentary gold info kit and no-obligation portfolio review through his official GoldenCrest campaign page.
Qualifying purchases may also be eligible for up to $25,000 in promotional silver.
Before purchasing precious metals or opening a self-directed IRA, request all pricing, fees and promotional terms in writing.
